DIGITAL COMMERCE
ASSOCIATION OF THE
PHILIPPINES
HOW THE MAJORITY OF THE PHILIPPINE POPULATION (FINALLY) ADOPTED DIGITAL COMMERCE
INTERNET
STATISTICS
159%
MOBILE PHONE
connections
173.2M vS POPULATION
28% INCREASE YOY
73M
SOCIAL MEDIA USERS
67%
FILIPINOS SPEND 4 HOURS ON SOCIAL MEDIA EVERYDAY
GLOBAL PENETRATION: 51%
79%
TRAVEL & TOURS
B2C ECOMMERCE
1B USD
2019 REPORT
COVID-19
IMPACT ON US
On 16 March 2020, under President Rodrigo Duterte, the Philippine Government instituted an enhanced Community quarantine (ECQ) in Luzon (including its related islands), which is essentially a complete lockdown, restricting the movement of the population in response to the the coronavirus disease pandemic 2019 (COVID-19) except for necessity, work and health circumstances.
Q2 GDP -16.5
DEEPEST RECESSION
SINCE 1985
59% DROP
GROCERY &
SUPERMARKET
65% DROP
WORKPLACES
88% DROP
RETAIL &
RECREATION
80% DROP
TRANSIT STATIONS
MOBIILITY
51% HALTED
BUSY WORKERS' EATERY
24% SMALL VARIETY STORES CLOSED SHOP
BIG RESTAURANTS WERE UNAVAILABLE
7.3M
UNEMPLOYED
DEPARTMENT STORES
-79.6%
GROWTH
- 45.7%
SPECIALTY STORES
TURN WEAKNESS INTO OPPORTUNITY
NEVER
SAY
DIE
RC SOLANGON
VP PHILIPPINE CHAMBER OF COMMERCE & INDUSTRY - MAKATI CITY
EARLY WINNERS
FILIPINOS PIVOT TO
ECOMMERCE
TRAFFIC PER MONTH
412M
54M
668M
+8.6%
5.8 MILLION NEW USERS
1M
NEW FOLLOWERS DAILY
74/100
CONSUMER rEADINESS
59%
INSTALLED SHOPPING APPS
37%
USE BANKING APPS
GAME CHANGER!
COMMUNITY QUARANTINE
TOP MENTIONS
ON VIBER
57%
36%
FOOD ONLY
FOOD+PERSONAL CARE
OR SALE
4000%
INCREASE IN DIGITAL COMMERCE REGISTRATION
- DEPARTMENT OF TRADE
DIGITAL TRANSFORMATION
SUCCESS STORY
FROM BRICKS TO CLICKS
"Online sales quickly became 3-5% of total business; to target 50% in next two years."
GREEN TEE INC.
Future Growth
Strategies
CURRENCY PERFORMANCE REMAINS STRONG
OPPORTUNITY FOR ASIAN REGION
The Philippines GDP is 60% dependent on (imported) consumer expenditures.
B2C GROWTH AREAS
40.7%
Video Games
8.2%
Food & Personal Care
9.3%
Furniture & Appliances
14.3%
Electronics /Media
12.6%
Fashion & Beauty
8.2%
Toys, DIY, Hobbies
B2B OPPORTUNITIES
HRIS
52% WFH
FILIPINOS EXPECT TO WORK FROM HOME EVEN AFTER COVID-19 IS OVER
BUILD, BUY OR PARTNER
DIGITAL
STARTUP
WILL GO MAINSTREAM!
CLOUD-BASED
SOLUTIONS
OUTSOURCING
INDUSTRY DIGITALISATION
AR / I4.0
FINTECH
SUMMARY
Experience is a compelling teacher. From hereon, every single company in the Philippines will have to seriously setup their digital play either to transform the way they do business or digitalise their respective industry.
Join and Win Awards!
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REFERENCES
WE ARE SOCIAL 2020, 2019 DIGITAL REPORT
TECHCELLAR BUINESS SOLUTIONS
PHILIPPINE CHAMBER OF COMMERCE & INDUSTRY
BDO UNIBANK, PH CENTRAL BANK
PH DEPARTMENT OF TRADE & INDUSTRY
PH BUREAU OF INTERNAL REVENUE
FRANCHISE ASSOCIATION OF THE PHILIPPINES
VIBER PHILIPPINES
GOOGLE MOBILITY REPORT
PH STATISTICS AUTHORITY
FOR VENTURE DEVELOPMENT, BUSINESS MATCHING AND OUTSOURCING
+63 917 530 6790
BOB@DCOM.PH
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